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All about
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Case Study
Tom had no website, no online presence, and a message too important to stay quiet.
Here's where he is now.
Tom's been an assistant professor in mental health nursing at Northumbria University for years.
Alongside the day job, he'd been quietly building something of his own: a speaking & training business all about neurodiversity.
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He came to us with three goals:
1
Grow the speaking side so his message reaches further & does more good.
2
Drop a day or two of lecturing & replace that income with speaking & training, so he could spend more time with his son and stop losing his weekends.
3
Delegate the day to day of diary, inbox & pipeline management so he wasn’t leaving money on the table.
At that point Tom had no website, no branding, barely any online presence. So that's where we started.
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First the foundations:
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A website, a small branding suite & an Instagram account.
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A Google Workspace, standard templates for contracts, terms, speaker information.
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Mettle & Freeagent set up to make accounts easier and get invoices sent & paid on time.
Then the strategy:
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Consistent content across both platforms plus blogs, all positioning Tom as the expert he genuinely is, written collaboratively in his own unique way of making complex research & thinking understandable for anyone.
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Keep on top of all leads and send timely follow ups. Manage the whole client journey to make it easy for anyone who wants to work with Tom.
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Bigger picture work regularly - discussing & reassessing both long term and interim goals, and how we can get him there. From things like outreach, starting a LinkedIn newsletter, collaborating with other professionals in the same space. Whatever he needs help with to meet the goal we're chasing.
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Since we started working together, Tom has:
Launched a LinkedIn newsletter that pulled in ~600 subscribers almost immediately and a further ~1,000 in the following 30 days, the vast majority being his ideal clients
Worked almost no weekends
(unless something big comes up)
Grown his LinkedIn past 5,000 & Instagram past 1,500 of ideal followers
Dropped TWO days a week at the university with zero hit to his income
Spent every Monday
with his son
Worked with some of the biggest names across public sectors, media and health care.
Spoken internationally at organisations across the globe.
Been able to invest back into the business - coaches, designers, photographers...
Tom says:
"Working with Jess has genuinely been an absolute joy over the last few years.
She is a breath of fresh air personality wise who is quick to challenge when appropriate whilst also knowing when to celebrate and support at other times.
Her breadth of skills are incredible and genuinely have been vital to the successful running of my business.
Jess' honest, professional, and down to earth approach mean that working with her is an absolute breeze. I couldn't recommend her work more highly.
I'd literally struggle to run my business at all without the support that you give and I would be nowhere near as successful without your input. I am so thankful to have your support."
Wanna bit of that?
Cass Dartnell
Unwind The Mind Wellness
“You are a true genius and I absolutely love what you’ve done with this website. I could never dream to have done this on my own, and I just want to thank you from the bottom of my heart.”
Karina Talor
Personal Stylist
"This is all great, thank you so much! You've worked really hard and delivered everything I needed. I think the web copy is fab. I like the style and it feels like 'me'. "
Suzy Jackson
ADHD Coach
My business has overcome challenges and grown in ways I know I’d never have achieved alone… and I have laughed a whole lot along the way. Self employment isn’t lonely with a business bestie like Jess!!
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Dr Tom Nicholson
Public Speaker
I'd literally struggle to run my business at all without the support that you give and i would be nowhere near as successful without your input. I am so thankful to have your support